Helena Rubinstein will release a new perfume called Wanted named after their makeup line. Actress Demi Moore who is already their spokesperson for their beauty products will also be the face of Wanted. The perfume is described as a composition centering around magnolia...
It was created by perfumers Carlos Benaïm and Dominique Ropion, two renowned names of perfumery. The two men collaborated previously on fragrances such as Armani Code for Her (with Olivier Polge), Pure Poison (with Olivier Polge), Calvin Klein Euphoria (with Loc Dong), Givenchy Very Irresistible (with Sophie Labbé).
Wanted is said to be a delicate and refined scent featuring besides magnolia, notes of orris, ylang ylang and woods.
The flacon was designed by Hervé von der Straeten. The cap remains the same while the shape of the bottle changes according to its size.