American youth fashion label based in Los Angeles Wildfox have launched their debut fragrance called Wildfox Eau de Parfum, which was developed in partnership with Elizabeth Arden ...
The new perfume appears to be a white floral bouquet with a twist, or two.
Top notes are absinthe, incense and apricot leading to a heart of camellia, honeysuckle, and jasmine while the base rests on ambrox, musk and honey.
As for the story-telling behind the fragrance, it is all about teenage dreams,
"Wildfox is a new fragrance for lovers, for skinny-dippers, for barefoot explorers and late-night chocolate eaters. For dreamers and for those who believe in themselves. It's a dreamy bouquet that charms with dewy white florals, intrigues with absinthe and incense, and captivates with the silky warmth of honey and musks."
Tag lines are "For those who believe in themselves" and "For those who believe in love."
Prices: 65.90€ for 50 ml; 84.73€ for 100 ml; 20.71€ for a roller ball.