Aurélien Guichard on Perfume: The Necessary Touch of Imperfection to Create Fragrances of Character {Perfume Images & Ads}


French TV program "Bienvenue dans la Ruche!" (Welcome in the Beehive/Workshop) interviews perfumer Aurélien Guichard on the profession of perfumer and the art of creating perfume.

You are invited to detect the interesting touch of imperfection in his fragrances and perfume generally speaking as he insists that imperfection is necessary in order to preserve the personality of a scent. Fragrances of character, you are even tempted to say "character fragrances" by analogy with the expression "character actors" do not need the airbrushing to make you dream, they need on the contrary to make you pause, wonder and maybe crinkle your nose at first...

Aurélien Guichard is the nose behind perfumes like Angel The Taste of Fragrance, Kenzo Madly Kenzo!; Robert Piguet Baghari; Robert Piguet Visa; Diane Von Fürstenberg Diane; Fragonard Caresse, and more.

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