Fashion label Chloé are poised to launch yet a new flanker to the 2008 original Chloé Eau de Parfum called L'Eau de Chloé, from February 2012.
The departure from the matrix-perfume is greater this time as signalled by the green-colored jus. The composition by perfumer Michel Almairac of Robertet is noticeably fresher and vernal, evoking,
"layers of chiffon in bright sunlight, bare feet brushing long grass" and "the glow of dawn on the skin"....
Model and actress Camille Rowe-Pourcheresse is the face of the new L'Eau de Chloé in an ad campaign shot by Camilla Akrans for the magazine spreads, and by Mario Sorrenti for the TV commercial.
The core rose accord has been reworked more around the idea of the lustral rosewater. Something we saw with Jo Malone Cologne Intense Rose Water and Vanilla and Guerlain Idylle Eau Sublime.
Some will say it is once again borrowing too much from the familiar smells of the functional bathroom, and is therefore a downgrading of the scents of fine perfumery. Others will no doubt appreciate the old-fashioned note and its cooling aspect.
Additional notes are citruses and patchouli.