Rochas Man, launched in 1999, is benefiting from a new advertising campaign featuring Argentinian actor Leonardo Sbaraglia. Composed by perfumer Maurice Roucel, it is one of the early milky fragrances before they became widely adopted for their popular gustatory effect and comforting facet...
And while the accord can be considered regressive and "easy" on the taste buds, having emerged in the designer fragrance market, just this fall only, it has been adopted as a de facto more rarefied effect in Santal Massoïa by Hermès, in their high-end collection Hermessences.
The new promotion might very well mostly take place in Spanish-speaking countries as the news have been relayed so far in the Hispanic media only.
Sbaraglia most recently was cast alongside Robert de Niro, Sigourney Weaver and Elizabeth Olsen in the thriller Red Lights by director Rodrigo Cortes to be released in 2012.
Rochas Man touted the idea that it was so masculine that it ended feeling feminine, as in opposites meet.
Its notes are in the top are lavender, green leaves, bergamot, mugwort. Its heart is milky and floral with notes of jasmine, muguet, iris and milk. The base notes are gourmand and woody with coffee, vanilla, ambergris and sandalwood.
With the consolidation and deepening of the interest in the genre of gourmand fragrances with projects like in particular, Thierry Mugler The Taste of Fragrance, it is not surprising to see a brand reviving one of their scents in that category.