Advertising Rewind: Jean Paul Gaultier Classique Commercial Signed by Jean-Baptiste Mondino {Perfume Images & Ads}


JPG-Mondino-Classique-1995.jpgAn oldie but a goodie. In 1995, Jean-Baptiste Mondino directed a Star-Wars-, Blade-Runner-inspired commercial for the perfume Jean-Paul Gaultier now known as Classique by Jean-Paul Gaultier (1993). The ad is entitled "Parfum Esprit."

One of the lines said by the grand-motherly figure (the fragrance is in part inspired by JPG's own grand-mother) is "Je le sens," which means both "I feel his presence" and "I smell it." It's a creative take on fragrance advertising; it is visually provocative without being hard-core, soft-porn or violent or aspirational, four of the commonly seen visual range of stimuli one discovers in publicity images...

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