One way to revive the classics is by making them look cooler. Here the new advert for English Leather by Dana initially released in 1949 deliberately plays with distanced tool-itude and a fratboy type of humor. Did they go overboard with all that cool? "All our men wear English Leather. Or they wear nothing at all." And pornography always sells, "Touch the wood." We think they are trying to imitate the Axe Body Spray ads, only with more wood panneling and a wooden cap to match.