Curve Fragrances is launching a new men's scent called Curve Black, with social superstar Mark Dohner as its frontman...
Dohner has already appeared as the brand ambassador in a series of Snapchat-inspired advertising shorts for Curve in which he uses the power of fragrance to transform reality.
Bring the Heat
The tag line describes the latest cologne wearer as "the man who knows what he wants and where he's going," #CurveYourReality.
The blend has top notes of bergamot, nutmeg and violet leaves, with heart notes of aromatic lavender, textured tree moss, and clary sage, while the base features rich leather notes, sandalwood, teak wood, and tonka bean.
The face of the campaign had this to say,
"I'm stoked to be a part of the Curve Fragrance brand and produce original content to kick-off the partnership and the launch of Curve Black. I love that Curve encourages people to embrace their authentic selves, explore their individualism, and just be themselves. I'm just an Ohio boy and never thought I'd be able to represent a brand that I've grown up with."
Available from May 2017 for $47.00 (2.5oz/75ml) at mass retailers nationwide.
Sources: press release; Facebook; YouTube