Carlos Benaïm (on the left) and Frédéric Malle (on the right) © Courtesy picture
Fragrance artistic director Frédéric Malle of Editions de Parfums and perfumer Carlos Benaïm of IFF will offer a joint-talk on perfume design at the Graduate School of Design at Harvard University on November 19, 2015...
The conference will not necessarily be restricted to the relationship of fragrance to space and architecture, but will address the creative process in perfume designing in general.
The brand Editions de Parfums is known for having developed several new consumer technologies regarding the diffusion of perfume within space but it is mostly noted for having brought new standards of intelligent design to the perfume scene, while insisting on a focused exchange for creating perfume compositions with an affirmed, well thought-out signature.
According to GSD,
"Malle regards fragrance creation as analogous to publishing a book, with the nose as the author, the name of the fragrance as the title, and himself as editor in chief. This metaphor inspired the sophisticated yet restrained brand identity of Editions de Parfums. His shop interiors--including the Greenwich Village store designed with architect Steven Holl--include Malle's own invention: the "smelling column" that first appeared in the boutique in Barney's New York, which allow a customer to experience the scent and appreciate its complexity in isolation from the surrounding air."
The talk is sponsored by the Rouse Visiting Artist Fund. It will take place on Thursday, November 19 from 6:30pm to 8:00pm in Piper Auditorium, Gund Hall, Harvard Graduate School of Design.
It will also be accessible via a Live Streaming page at the following link: http://www.gsd.harvard.edu/events-listing/live-stream.html