The 5th Sense In The News: Cracking the Genetic Code to Naturally Reproduce Fragrances
Kiwis Come Up Smelling of Roses
Source: Dominion Post
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August 3, 2006The 5th Sense In The News: Cracking the Genetic Code to Naturally Reproduce Fragrances
A research breakthrough will allow the natural reproduction of fruits' and flowers' fragrances through processes of biofermentation. As one of the researchers, Dr. Newcomb, stated, "Chemical synthesis can never truly recreate nature. The flavour or fragrance will typically be slightly different to that found naturally in fruits and flowers."
Kiwis Come Up Smelling of Roses Source: Dominion Post July 18, 2006The 5th Sense in the News: Guide Cosmetox by GreenpeaceGreenpeace issued an in-depth study in 2006 on the level of toxicity of beauty products commonly used by consummers. A chapter on perfumes is included with a color alert classification of the perfume houses and manufacturers depending on their level of commitment to sound ecological and health-conscious practices. Green is for companies who guarantee that they are not using any of the toxic components targeted by Greenpeace. Orange is for brands that admit to using these targeted toxic substances but who have announced that they are in the gradual process of finding substitute ingredients for these components. These companies could either move to the green or red zones when information is updated. Red, which sadly regroups the overwhelming majority of perfume (and cosmetic) brands, codes companies who do not want to guarantee that they are not using these targeted toxic substances and who most of the time are not interested in implementing substitutive policies. The red-coded brands usually prefer to point out that they are following official legislations which, as Greenpeace stresses, were formed in a permissive context and are therefore lacunary... Continue reading "The 5th Sense in the News: Guide Cosmetox by Greenpeace" » July 16, 2006The 5th Sense in the News: Authorship in Perfumery, Popular Perfume Talks in New Orleans, Flavor Specialists' Secrets, Bug-Prone Scents, A Sour Trend in Cuisine & Much More...• Is a Scent Like a Song? Oui and Non. A range of opinions on the issue of authorship in perfumery. The New York Times. • LABS OF TASTE ; Flavor specialists are field's secret weapon. The Times-Picayune. • Swanky new scent. The Guerlain gala in honor of Insolence and Swank's thoughts on what defines beauty. Gulf News. • Colorado Inventor Develops Fragrances Emitting Jewelry in US Fed News... Photo: Ed Alcock for the New York Times June 29, 2006The 5th Sense in the News: Professional Sewage-Smelling, A Recording-Device for Smells •A brief report in The Times of June 29 2006 on how some people in France are being professionally trained to smell sewage. •A report on the invention of a revolutionary recording-device for smells in The Guardian of June 29 2006. The Fifth Sense in the News: An Article about Jean-Claude Ellena
There is a very enjoyable and interesting article on Jean-Claude Ellena in Libération of June 26 2006. We learn personal details about his life, his olfactory likes and dislikes, certain of his odd habits due to his hatred of galaxolide, the pervasive synthetic musk found in detergents these past 30 years. His daughter Céline is also quoted; she explains movingly how her father was not keen on seeing her become a perfumer due to the tremendous pressures of the job. A look at the reality of a perfumer's life behind all the glamour. June 17, 2006The Fifth Sense in the News: Celebrity Perfumes, The Scent of Your Colleague, Dandys, Scented Book Reviews• Celebrities, Their Dramas and Perfumes An explanation of the celebrity fragrance craze by Coty's chief executive Bernd Beetz and presentation of their business goal to move forcefully into the prestige fragrance market. NYT, June 17 2006. Do you think that your co-worker's natural odoriferous presence is somewhat disturbing? Do you dislike your colleague's perfume? Read this article to find out more about the causes of and solutions for such problems. NYT, June 11 2006... June 2, 2006The Fifth Sense in the News: The Most Putrid of Flowers, Corpse FlowerAn article by Tanya Caldwell in The Los Angeles Times of 2 June 2006 about the "corpse flower" or amorphophallus titanium (giant, shapeless phallus) notoriously known for its foul smell -- did I just write that? Ah, Spring, When the 'Corpse Flower' Releases its Perfume
May 28, 2006The Fifth Sense in the News: The Secret of Scent, Trendy Designer Branding in Italy•A review by Tim Radford of recently published book by Luca Turin, Secret of Scent: Adventures in Perfume and the Science of Scent, Faber & Faber, May 2006. The book is not yet available in the US but you can purchase it in the UK through the online Guardian bookstore. •An article by John Arlidge on a popular designer branding trend in Italy. Consider spending the night a the Bulgari hotel, having lunch at the Armani Caffe, and later sipping coffee at 10 Corso Como. The Armani cafe in Boston, 214 Newbury Street
May 24, 2006The Fifth Sense in the News: In Search of the Perfect Rose • An article by Terry Kirby in The Independent of 24 May 2006 on the search for a perfectly scented rose: May 22, 2006The Fifth Sense in the News: A Perfume Contest, Perfumes as Wedding Favors, More on Marie-Antoinette, Flowers can Improve Mood, a Pizza Perfume in the Works![]() • The Chicago Tribune is organizing a virtual perfume contest. You have until Thursday to submit up to 3 entries describing imaginary perfumes of your choices. The winner will get a bottle of the new Play-Doh scent. • "For the first time American brides-to-be can design their own unique perfumes and use them as wedding favors. The favors are available for both men and women and are offered by fragrance for you in the UK. The new service is fully explained in a specially designed Website" http://www.favorsformywedding.com/ Source: PR Newswire 22 May 2006 • A short piece in the Sunday Times of 21 May 2006 on perfume historian Elisabeth de Feydeau's book, recently translated into English, A Scented Palace: The Secret History of Marie-Antoinette's Perfumer. • A preliminary research in psychology shows that flowers improve mood in both men and women Source: Orlando Sentinel 21 May 2006 • A restaurant chain in Lithuania plans to bottle the scent of freshly-baked pizza. They stress they want to tap into the happy emotions associated with the smell. Source: Sunday Mercury, 21 May 2006 May 16, 2006The Fifth Sense in the News: Eau de Stilton (continued) Here is an article by Laura Barton in the Guardian of May 15, 2006 where she attempts to give some context for Eau de Stilton. The author also offers some sociological data on scent preferences depending on generations. May 15, 2006May 13, 2006Scented Thoughts: More on Eau de Stilton & on Milk, Seduction, and FragrancesThe pilot launch of Eau de Stilton is generating quite a stir. People are adopting a wait-and-see attitude to see if this perfume concept will flounder or not. The dairy farmers who have come up with the idea are selling at this point about 200 sample-bottles (the price was not mentioned) hoping that the perfume will catch on. If it does, it will go into mass production. At any rate, even if the perfume does go down, the SCMA will have succeeded in drawing much attention to themselves. There is indeed a successful advertising campaign going on right now for the association of Stilton makers... Continue reading "Scented Thoughts: More on Eau de Stilton & on Milk, Seduction, and Fragrances" » May 12, 2006The Fifth Sense in the News: Dévouement, a Perfume to Honor FirefightersAfter Eau de Stilton, another interesting perfume concept is explored here. A new perfume created to embody the profession of firefighter, a profession composed of many volunteers, has been released in France. Catherine Hermet, a volunteer firefighter herself, came up with the idea. Realizing that smells that were normally associated with firefighters were conventionally thought to be unpleasant, such as smoke, sweat, and soot, she decided to develop a scent that would do justice to and reflect the beauty and moral qualities found in her profession. For each bottle sold, there will be 2 Euros donated to the firefighters' orphan foundation. Dévouement (Dedication) is described as a fresh, hesperidic, woodsy, and marine scent. Top notes are: cardamom, grapefruit, bergamot, orange... Heart notes are: clove, ginger, water jasmin, tea... Base notes are: sandalwood, oakmoss, cedar, musk... The scent was created by a perfumer from the company Expressions Parfumées in Grasse. "This perfume was created for all those who with courage fight every day to protect your lives, forests, and material possessions." "Dévouement is the first fragrance from a line that is dedicated to all those for whom the profession of firefighter constitutes a passion." The perfume is sold both online and in fire stations in France. It can be shipped to European countries and to French overseas territories. Unfortunately, they do not ship to the US. Price depends on the destination and number of fragrances purchased. It costs 37 Euros in France for a 100 ml bottle. A car scent diffuser, also in the shape of a firefighter's helmet is set to be released. More information can be found on this website, Kreadis. Source: "Le sent-bon de pompier" by Gilles Wallon in Libération of 12 May 2006. May 11, 2006The Fifth Sense in the News: A Fragrance Inspired by Cheese, Eau de StiltonThe launch of Eau de Stilton was announced today on the BBC. Nigel White, a representative for the Stilton Cheese Makers Association said, "The perfume has a very earthy, musky, herby type of background which is very different to the very sweet perfumes you smell wafting down the street as someone walks past you." Stilton scent pleases cheese fans You can get samples of Eau de Stilton here from the Stilton Cheese Makers Association Notes are: yarrow, angelica seed, clary sage, valerian... Another informative link: Cat Deeley to be face of new product
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