|
|
This Sunday over brunch, get of whiff of this, i.e., look for a slice of gourmand advertising in the Los Angeles Times that will bear the scent of frosted cake. This ad is to encourage interest in the new movie "Mr Margorium's Wonder Emporium" with Natalie Portman and Dustin Hoffman. And the LAT people are not the only ones to think forward. More experiments are conducted in the printed media nowadays to capture advertisers' and readers' interests, sometimes with a backlash effect as in the case of the cookie-scented bus shelters in San Francisco,......
Continue reading "Scent Marketing is on the Upsurge {The 5th Sense in the News} " »
 Thierry Mugler Angel is periodically the object of scrutiny and attacks by a health foundation called National Toxic Encephalopathy Foundation. Why this perfume comes under attack only and in particular is not altogether clear as it would seem difficult to think that it contains such unique ingredients. A new announcement was released yesterday which addresses renewed toxicity issues and linked to that, issues of information transparency with Clarins, the distributor for the Thierry Mugler brand. What we retain from the article is the fact that two chemical analyses of the composition of the perfume conducted in 2004 and 2007 have revealed that, Based on the prior deformulation and the current listed ingredients, only 5 of the prior ingredients were incorporated into the current Angel formula.....
Continue reading "Thierry Mugler Angel's Plural Formulations & Toxicity ? {The 5th Sense in the News}" »
As American young men have become apparently addicted to body sprays, Disney offers perfume lines targeting younger and younger consumers, and more and more candy-like notes crop up even in fragrances targeting more mature women, we might all be feeling the impact of an exacerbated youth culture in perfumery. Frederic Malle, an upscale elitist perfume house has even recently decided to partly dress down its brand image, in a manner of speaking, by offering a niche perfume for the young evoking jeans and clean laundry called Outrageous!........
Continue reading "The Vogue of Teens Perfumes {The 5th Sense in the News} {Scented Image}" »
 The New York Post has an article on possible misdemeanors on the part of perfume reviewers and Chandler Burr in particular.
We must be missing something because it seems to us that it is a little low to try to corrupt a perfume reviewer with a perfume bottle, or even a few. Some people apparently think that a fragrance flacon is the equivalent of a gold bar. It does have the same color, sometimes.
It does appear though that some members of the industry were characteristically pushy with Burr, offering him money.
It would be interesting to dig out similar stories, which must exist, with movie, restaurant, wine, food, beauty product, spa critics and see why perfumes seem to attract more attention...... Read more......
Continue reading "Cost of Corruption = 1 Perfume Bottle, Testing & Imagining Scents in Toronto & France {The 5th Sense in the News}" »
The New York Times has an article about Le Labo in Nolita. Where do you go shopping when you want to upgrade your signature scent as you reach the ripe old age of 40?.....
Continue reading "Article on Le Labo {The 5th Sense in the News}" »
After several legendary beauties were hired by Chanel to front their perfume advertisements over the course of years such as Catherine Deneuve, Carole Bouquet, and more recently Kate Moss, Keira Knightley is the new face for Mademoiselle Coco. According to Jacques Helleu artistic director of Chanel, what prompted him more than anything else to elect Knightley were her flaws, which presented him with an opportunity to play fairy god-mother to Cinderella. The new advert where Keira Knightly poses naked, chastely clasping a bowler hat over her breasts closely references the theme of one of the adverts that was shot with Kate Moss, Keira's immediate predecessor. We could start calling them the girl-with-the-necklace-and-hat series...
Continue reading "Keira Knightley for Chanel Mademoiselle Coco, Nicole Miller Fragrances, British Men are Spiffing Up {Scented Images} {The 5th Sense in the News}" »
There is an interview of Roja Dove on Money CNN. Scroll down the main page and click on "Celebrity Scents" to hear his views on the celebrity fragrance market. Some highlights: people are not really interested in how a celeb perfume smells, but more in buying into a lifestyle; the perfumer is the one who spends the least amount of time on a celebrity scent because the majority of the energy goes into the marketing; and these types of perfumes are generally bland, with simple structures, and to put it politely, are "innocuous". Still, we think, some celebrity scents are better than others. It would be interesting to ascertain more closely which ones.
Sarah Jessica Parker has launched her new fragrance Covet and rather than to dissect the notes in the new jus, she has preferred to stress that her ideal comfort fragrance would be to bottle up the scent of her four year old son James' bedroom.....
Continue reading "What Smells Better Than Sarah Jessica Parker Covet? {The 5th Sense in the News}" »
 An interview with Gwen Stefani where she confides "I'm like every other woman. I'm super vain, I have issues." Thanks for the generalizing bit.....
And about her new perfume L, She's recently moved into handbags and launched a diffusion line, Harajuku Lovers. And what celebrity franchise is complete without a perfume? Her latest venture is a bespoke scent called L. 'I would never have done a fragrance as ce-leb-ri-tee ...' she maintains, tapping the syllables out on her tongue, 'just to do one for the sake of it. But because I have L.A.M.B. it's really the most milestone, prestigious kinda moment. Basically, you have an inspiration of a perfume that you like, whether it's a flower or a certain direction.'
Read more in The Guardian..... Another interview today with Céline Ellena, the daughter of celebrated Hermès in-house perfumer Jean-Claude Ellena (who, rumor has it, is writing a book. We are not surprised; his interviews are some of the most interesting ones we have come across). She creates for the niche label The Different Company and has also composed a rose fragrance, Rose Divine, for the Isabel Derroisné brand........
Continue reading "Gwen Stefani L, Céline Ellena Interview, Pubs In Want of Smoke, Perfume Shop, My DNA Fragrance {The 5th Sense in the News}" »
The legal trademark battle that threatened the rights to the name "Shiloh" for jewelry designer and perfume designer Symine Salimpour has reached a happy conclusion. Angelina Jolie dropped the suit as it turns out that the name "Shiloh" was thought of two years ago, before the birth of her own daughter named Shiloh. The fragrance Shiloh ("His Gift" in Hebrew) by Hors Là Monde created by Michel Roudnitska (Frédéric Malle Noir Epices, Del Rae fragrances) will debut this year in the US.....
Continue reading "Shiloh by Hors Là Monde & Article on End of a Trademark Battle with Angelina Jolie {New Perfume} {The 5th Sense in the News}" »
A very good tip from Camille Goutal on how to maxime the effect your perfume can have. We like the fact that she combines the precepts of two separate schools of thoughts on where to apply perfume, i.e., clothes vs. skin. Some purists and professionals recommend avoiding direct contact of the scent onto the skin and rather to spray it onto your clothes (which will ultimately make the fragrance come in contact with your skin or be activated by your body heat but more subtly). See how Camille Goutal does it:.......
Continue reading "Perfume Tip from Camille Goutal {The 5th Sense in the News}" »
This is a belated report on a racism law-suit brought against l'Oréal's Garnier label by SOS Racisme to establish that they had practiced systematic racial discrimination when recruiting personnel. Garnier was recognized guilty by a French court through a historic ruling.....
Continue reading "L'Oréal Found Guilty of Racism, Kate Winslet & Clive Owen Under Pressure to Cancel Contracts with Cosmetics Giant {The 5th Sense in the News}" »
 Artist and Film-maker Theresa Duncan was well-known within the perfume blogosphere as the author of The Wit of The Staircase where she wrote on a range of cultural topics, including perfumes.The New York Times reports that Theresa Duncan committed suicide on July 10th at the age of 40. Her long-time boyfriend artist Jeremy Blake is reported to be missing since July 17th........
Continue reading "Requiem for Theresa Duncan of The Wit of The Staircase {The 5th Sense in the News}" »
 LVMH (Moët Hennessy. Louis Vuitton) is now prosecuting eBay for allowing sellers to sell Christian Dior, Guerlain, Kenzo, and Givenchy fragrances. The problem revolves mainly around selective-distribution and quality-control issues. (sorry I don't have the time to translate excerpts from the French text now) "Ça ne fait plus de doute : eBay est dans le collimateur du groupe LVHM.Déjà poursuivi par le numéro un mondial du luxe pour contrefaçon,le site d'enchères est cette fois l'objet d'une plainte au tribunal de commerce de Paris pour avoir permis à ses utilisateurs de commercialiser des parfums Christian Dior, Guerlain, Givenchy et Kenzo. Le groupe, dirigé par Bernard Arnault, a également envoyé fin juin des lettres de mise en demeure aux internautes s'étant improvisé revendeurs d'articles cosmétiques. Ils doivent cesser sous 48 heures de mettre en ligne ces produits sous peine de poursuites judiciaires." Read more......
 Fragrance and flavor consultant Hazel MacTavish of MacTavish Consulting Ltd. smells deeply for a living,
“It is like a fine wine. There are top, middle and base notes,” says Dr Hazel MacTavish, inhaling deeply. Dr MacTavish is a freelance fragrance and flavour expert who lives and breathes her work......
Continue reading "What Does a Fragrance & Flavor Consultant Do... {The 5fth Sense in the News}" »
|
Fin O'Suilleabhain on
Les Exclusifs: Bel Respiro, No 18, & 28 La Pausa by Chanel {Perfume Review & Musings} {New Perfumes}
: Hi ... can I ask about the Stravinsky / Chanel image. Is ...
Thalestris Dupont on
Fragonard Caresse (1929/2008) {Perfume Review}
: Lovely perfume! Reminds me of the spring 2011 when I was wearing ...
Karen Lindsey on
Long Lost Crabtree & Evelyn Fragrance: Help Please {Ask The Readers}
: I just found this site and I so need to find someone ...
Regina on
Happy New Year 2012!
: Valentine's Day will soon be here. Any recommendations?
C Sasich on
Easy Tricks To Create Golden Globes Hairstyles! {Beauty Notes - Hair}
: My fave was Michelle Williams - modern , effortless not overdone . ...
kelvin neo on
Victoria's Secret Life is Pink Wish Pink, Live Pink, Hope Pink (2010) *New Fragrances*
: Hi good day, Can i know where can purchase or order Pink ...
Alan on
A Funny Post About Scented Candles {Fragrant Reading}
: Hell-scent candle, lol.
Gina on
Two Organic Oud Scents: Sama Oudh Jasmin & Undergreen Black Classic (2011) {New Perfumes}
: I want to try Sama Oudh Jasmin but checked the websites. I ...
Tammy on
Top 12 Best New Department Store Fragrances of 2011 for the Holidays {Perfume List}
: Wish this came with a little print out sheet for my next ...
Toñi on
Dance with Givenchy (2010) {New Perfume}
: Where can I get Dance with Givenchy? It's impossible to find it ...
Toñi on
Dance with Givenchy (2010) {New Perfume}
: Where can I get Dance with Givenchy? It's impossible to find it ...
evageli karounzou on
Choppy Waters for Stella Cadente Miss Me {Fragrance News}
: at 2007 i was in paris an i bought this perfume.Since then ...
Mandy Aftel on
Aftelier Perfumes Secret Garden (2011): Featuring Real Civet & Castoreum {New Fragrance}
: Thank you so much Marie-Helene for your lovely review! You are great ...
Kay on
Mona di Orio Chamarré (2009): Perfume Review in Memoriam
: This is very interesting. First thing that came to my mind when ...
Maddy on
Bint el Sudan, The Other, African Chanel No.5: Interview with Nick Evans of International Flavors & Fragrances, Inc. {Perfume Q & A - The Scents of Africa}
: Interesting post. I've lived in Ghana but I don't remember encountering anyone ...
All original content and translations herein copyright © 2006. All rights reserved; reproduction requires the author’s prior written consent. You are however welcome to provide a link back to the posts on this site as long as you explicitly mention their authorship, recognize the original source of the information you give, and acknowledge the site of origin.
Powered by Movable Type 4.32-en
|
Digg This
Stumble
Facebook
Del.icio.us
