A series of research studies on auto-immune diseases reveal some links existing between perfume addiction, over-application of fumes, and depression,
“Our scientific findings suggest that women who are depressed are also losing their sense of smell, and may overcompensate by using more perfume,” explains researcher Prof. Yehuda Shoenfeld, a member of the Sackler Faculty of Medicine at Tel Aviv University. “We also believe that depression has biological roots and may be an immune system response to certain physiological cues.” [....]......
"He adds that the association between one’s sense of smell and depression has interesting implications for “smell marketing,” used by retailers to encourage shoppers to buy, especially around holiday time. “These tactics are already being used by retailers and banks all over the world,” says Prof. Shoenfeld."
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