Apparently Chanel always conducts audits before letting a retailer carry its products looking at the store itself and the proximity of undesirable businesses such as in this case, bars and bookies.
"Snub riles Scots town
SNOOTY French perfume maker Chanel is snubbing a Scots town by refusing to allow its posh scents to be sold there.
Christmas shoppers hunting for a bottle of Chanel in Leven, Fife, were on a hopeless mission this year after the Paris-based fashion house declared the town too low class for its luxury range.
High Street shops in the former resort and mining town on Scotland's East coast, were judged inappropriate by the brand after it carried out an "audit" of the area." [....]
A Chanel spokeswoman defended the firm's stance and said: "We value all our consumers hugely, many of whom have shown loyalty to the brand over many years."
(Source: The Daily Star of Scotland, Jan 2, 2008; image from Visit Scotland.com)