Rather discreetly one must say, yet there it is, Chanel have launched a new flanker to the classic No. 19 created originally by perfumer Henri Robert in 1970-1971, a year before or so Gabrielle Chanel (1883-1971) chose to pass away. This year in 2010, officially a new eau de parfum concentration has been put together. But it is more than a put-together as the brand specifies to their French customers (but not their American ones), that it goes beyond a mere, higher concentration of essences that were bottled this time...
"The Eau de Parfum for the No. 19 is not just a simple change in concentration but an olfactory reinterpretation which remains faithful to the spirit and the scented trail of the original composition."
From the original French on the brand's website:
"L'Eau de Parfum N°19 n'est pas simplement un changement de concentration mais une réinterprétation olfactive qui reste fidèle à l'esprit et au sillage de la composition d'origine."
I smelled the edp version but without wearing it and it evoked without difficulty for me the No. 19 of the past. It is a qualitative reinterpretation. I would need to study it to be able to say more about the nuances of the reformulation. I call it a flanker but please note that Chanel is more vague and ambiguous about the status of the new perfume. It is definitely not however, shall we call it, a "creative flanker" such as Cristalle Eau Verte, which takes poetic license with the original.
• You can take above a better look at the new conditioning for the No.5 Eau de Toilette, which we announced earlier on, with fuller details. It stands as an attempt at bridging the worlds of Les Exclusifs and mainstream Chanel via a hint at material luxury (the sensual pleasure of the Chanel Exclusif click!)
• The house has also released new purse sprays for the No.5 for your nomadic needs.