L'Occitane en Provence will release a new fragrance this fall called Fleur Chérie (Beloved Flower.) Its name is a reference to the popularity of the scent pf orange blossom or neroli essence in the Mediterranean region and a discreet homage to Principessa di Nerola who loved it so that it came to be christened after her...
Fleur Chérie is said to be a woody interpretation of the note. The fragrance is built around head notes of neroli, blackcurrant, citrus and green notes. The heart rests on orange blossom absolute, orange blossom water absolute, jasmine sambac. The base notes are patchouli, cedar and musk.
A 75 ml of Eau de Toilette is priced at 41€.
The new perfume will be available from November 2010. Ancillary products include a body lotion, body cream, bath & shower gel, a Treat Soap for body & hands, and a hand-cream.
Fleur Chérie is also meant to include a pre-Christmas makeup color collection.
L'Occitane already issued a Neroli perfume in the Notre Flore collection in 2007, which is still available.