Calvin Klein is turning once more to the charisma of beautiful celebrities after Kate Moss (Obsession), Scarlet Johansson (Eternity Moment) and Eva Mendes (Secret Obsession) to help them launch their next perfume to debut in the fall of 2010...
Diane Kruger at the MET benefit
Actress Diane Kruger who played the most beautiful woman in the world, Helen of Troy, in 2003 in the movie Troy, as well as in TV adaptations has been chosen by Calvin Klein Inc and Coty Inc to be the next face of their women's fragrance which is simply called Beauty. This is not an easy brief for a perfumer to respond to. I think it's more difficult than for a fragrance called Pretty.
Calvin Klein are used to controversies over their display of the feminine body in advertising so we can only wait with baited breath to see if TV networks will ban their new advertising campaign on the grounds that they are seeing too much skin.
Diane Kruger is attending tonight the MET Costume Institute Benefit with Francisco Costa of Calvin Klein and an official announcement is expected soon.