Elizabeth Arden Pretty (2009): Pretty in Pink Please {New Perfume}


Elizabeth Arden will introduce a new women's perfume in March 2009 called Pretty.

Pretty illustrates a pink floral theme and "...celebrates the ritual of getting ready to go out," according to a spokesperson of Elizabeth Arden's "It represents the last touch, that final, must-have accessory,"...

The fragrance was composed by perfumer Claude Dir of Givaudan who already authored Dirty English for Juicy Couture and also did other perfumes with an admittedly "pretty positioning" for Britney Spears  (Curious, In Control, In Control Curious) and Paris Hilton ( Can Can), amongst others.

Perfumery wise the new jus is built around a new proprietary molecule by Givaudan called Petalia. The perfumer explained,

"Petalia became the new floral icon that I built my fragrance around because it is easy to wear, with a floral character that imparts a unique signature impression,"

"Top notes are of Italian mandarin orpur, orange blossom and peach nectar; the heart is of petalia, star jasmine, pink iris and white peony, and the drydown is of fluffy musk, jacaranda wood and creamy amber."

Via The Moodie Report

Photo credit: via WWD

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4 Comments | Leave a comment

  1. i just got it and i love it the scent is awesome and not heavy at all this is a keeper for me makes me feel happy and "pretty"
    i recommend!!

  2. saw your post and decided to buy this "pretty" its "pretty" Fabulous
    thanks for the recommendation


    • I am glad you found Pretty to be pretty :) It's a great mood to be in to welcome springtime!

      Chant Wagner
  3. I actually work for Elizabeth Arden && I fell in love with this fragrance every time someone asks me about the newest && most popular fragrance I head straight for the Pretty display!


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