Lancôme Ô d'Azur (2010) {New Perfume}

Another classic of French hesperidic fragrances is being revamped this year with Ô d'Azur by Lancôme a flanker to Ô de Lancôme launched in 1969 and created by perfumer Robert Gonnon. The new perfume is signed by noses Domitille Bertier and Sophie Labbé. The eau de toilette is said to be an unusual interpretation of summery freshness with a suggestion of sensuality...

The moment it wants to capture is the end of a summer afternoon. The fresh floral opens on notes of lychee and caviar of Calabrian lemon. There is a type of rare lemon which has resurfaced in France thanks to the attention of a few French chefs called "citron caviar" or "caviar-lemon" because of the fact that its pulp is contained in little caviar-looking juice chambers, but in this case, it seems to be used as a metaphor to designate the effect of bursting juiciness one experiences just by smelling the perfume. This sensation rests on an essence extracted from the zest of the fruit.

The heart notes rest on an harmony of peony, Damascena rose petals from Turkey and pink peppercorn from Ecuador. The rose is an homage to Lancôme's iconic rose. The base notes are musks, ambrette seed, woods.

The ad campaign was shot by Mario Testino and features Lancôme's spokesperson for Hypnôse, Daria Werbowy

Prices: 73€ for 125 ml and 55€ for 75 ml.  

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