Pop singer Katy Perry has launched her debut fragrance with Purr, a scent which is meant to embody her tastes in perfume as well as her personality. The artist says she is confident Purr won't smell like anything else on the market, which may appear to be quite the bold and over-confident statement in a reality thronged with smell-alikes. At any rate, the product is a celebrity fragrance to the hilt. As Perry states for instance regarding the choice of name for the juice, "I'm a very lyrical-based person, and the whole 'purr' thing kept coming back - the sound is in perfume, perfect, even Perry if you say it a certain way."...
The theme of inspiration is the myth of catwoman and of her suit in particular. Obviously, we'll need to analyze that. Perry is photographed by Miles Aldridge for the advert in the style of the toyland atmosphere she likes to develop for her songs.The licensee for the perfume is Gigantic Parfums.
"Purr by Katy Perry begins with the aroma of peach nectar and forbidden apple, evolves with a distinct floral bouquet of jasmine blossom, Bulgarian rose and vanilla orchid, and slowly reveals accents of creamy sandalwood and musk. Like the singer herself, Purr is playful yet sophisticated. Katy Perry transcends barriers with her music—so does her new fragrance."
The scent is now available at Nordstrom, $45 for 1.7 fl oz and $65 for 3.4 fl oz.