Estée Lauder will introduce a new companion scent to their best-seller Pleasures (1996) created by Alberto Morillas called Pleasures Bloom from July 2010. The fruity-floral scent is said to be have been updated in order to feel more contemporary and playful, more vibrant and carefree. Karyn Khoury, Senior Vice President, Corporate Fragrance Development Worldwide, The Estée Lauder Companies Inc. said,
"We wanted to take the timeless core concept of pleasures - the enjoyment of life's simple pleasures as the balance to a life that is often over connected and overextended - and express it with a new level of animation and vibrancy that reflects the world we live in today,"....
"The concept today is less about tranquil calmness and more about adding energy, animation and color to life."
The fragrance opens on a "fresh and playful, fruity blend" of grapefruit, raspberry and a violet flower made to feel more modern thanks to a juicy note of lychee. The heart of the perfume is radiant and feminine with notes of 'dewy pink peony, elegant rose, intoxicating jasmine and the spicy intrigue of green lily." The base notes are warm and enveloping resting on "soft, shimmering" musk, patchouli and creamy vanilla.
The advertising will feature model Hillary Rhonda relaxing in the summery atmosphere of a field of wild flowers and was shot by photographer Craig McDean.
Prices: $52 and $74 for a 50ml and 100ml of Eau de Parfum spray. It will be available at Estée Lauder counters and esteelauder.com.
Via press release