18th Century Perfume House Floris Fêtes Anniversary with 280 (2010) {New Fragrance}

Founded in 1730 during the Georgian period, London-based perfume house Floris, the second oldest perfumery in the world after Santa Maria Novella est. 1612, is celebrating its 280th anniversary with a new Eau de Parfum simply called 280. To reinforce the symbolism of this momentous event, exactly 280 copies of the perfume are to be sold...

"This exquisite Eau de Parfum has been created using the finest oils and ingredients from around the world. Based around a heart of precious iris, 280 is a celebration of the perfumery heritage of Floris."

The perfume is said to open on notes of bergamot, black pepper, clove. The heart rests on iris, neroli or orange blossom and ylang ylang. The base notes are tonka bean, vanilla, musks.

Price: £110 for 100 ml or $170 or 133 €.

Shopping addresses: 89, Jermyn Street, London & florislondon.com

The brand is also announcing the imminent inauguration of a new e-commerce website.

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