Pucci have introduced their latest fragrance called Miss Pucci. The perfume rests on a magnolia and rose accord and is described as a sparkling musky-floral. It was co-created by perfumers François Demachy, Christine Nagel and Benoît Lapouza; Demachy is the olfactive director of LVMH.
"Youthful, fresh, and seductive, miss Pucci is undeniably modern while opening a window to the retro Pucci lifestyle of vibrant color, perpetual motion, and sun-soaked destinations."...
Influenced by the other recenty re-looked Pucci flacons by Danish designer Helle Damkjaer, the new bottle by French designer Ora Ito this time, borrows from the new Pucci flacon code while adding its own signature sculptural twist, seen in his own work for the Guerlain bottle of Idylle. The colors and prints reveal the fresh modern feel of traditional Pucci kaleidoscopic patterns.
The Eau de Parfum features notes of Winter Sicilian Lemon, Turkish Rose, Comoros Ylang-Ylang, Tunisian Orange Blossom, Arabian Sambac Jasmine, Texas Cedar, Florentine Iris, White Musk.
They seem to have wanted to go both for an energetic and feminine feel.
The ad campaign was shot by photographer Solve Sundsbo and features model Malgosia Bela.
Currently available at Sephora.com for $53, $74 and $89. Harrods in London carries it exclusively in the UK. In France, it's also at Sephoras.
You can read reviews of the original Pucci Vivara, the new Pucci Vivara.
Pucci also released a trio of scents in 2009 called Variazioni. In France, the Sabbia 167 by Annick Menardo, a powdery floral, seems to have sold less well because it's the only one currently on sale.
Ad pic via Fashionista Barbie