Emilio Pucci Vivara Variazioni Sole 149, Acqua 330, Sabbia 167 (2009) {New Perfumes}

Following the launch in 2007 of a modern Vivara reinterpreting the original Vivara of 1965 and after a collector Vivara Silver Edition this fall of 2008 (shown below) that simply means to bring pleasure to perfumistas who appreciate perfume as object - and yet another psychedelic paper-weight designed by Helle Damkjaer in particular - Pucci has announced the introduction of a new trio of Vivara-inspired fragrances in March of 2009 called Sole 149, Acqua 330, Sabbia 167, part of the first installment of a collection named Vivara Variazioni...

The upcoming fragrances take their inspiration in the Mediterranean landscape, in keeping with the core idea of the original Vivara, pulling out elements out of it: the sun, the water and the sand. The scents are said to be inspired by these natural smells just like the bottle mimics the magnifying-glass effect of looking under the sea. Apart from this overarching concept, the perfumes are said to have little in common between themselves. The numbers affixed to each composition correspond to the Pantone color coding figure used for the corresponding bottle, thus carrying on the tradition of passion for color that Pucci demonstrated in his designs.

The three fragrances were composed by perfumer and artistic director François Demachy, with the collaborations of perfumers Annick Ménardo, Louise Turner, Michel Girard, and Christophe Raynaud.

A preview of the notes that were tapped into mentions: mandarin, tomato leaf, musks, sandalwood, frangipani. Update via WWD:

Acqua 330's packaging features a blue hue recalling the Mediterranean.

"We wanted to give that idea of salt on the skin," said François Demachy, director of olfactive development at LVMH, who worked on all of the fragrances in association with other perfumers. He blended Acqua 330's marine floral juice, which has notes of violet leaf, an aquatic accord, jasmine, frangipani and musks, with Givaudan's Christophe Raynaud and Louise Turner.

Incorporating a yellow signature color in its packaging, Sole 149 is meant to channel the radiance of the sun. The aromatic floral juice, which was composed by Michel Girard of Givaudan, comprises notes of tomato leaf, galbanum, jasmine sambac, vetiver and patchouli.

Sabbia 167, a powdery floral, meanwhile, is meant to translate the idea of warm sand and skin warmed by the sun into scent, with notes of mandarin, lemon, iris and sandalwood. It was blended by Annick Ménardo of Firmenich.

While the 2007 Vivara is an Eau de Parfum, the new 2009 Viavaras are in a lighter Eau de Toilette concentration, perfect for fair weather and day-wear.

The trio launches at Sephora France from March 15th, 2009. Each fragrance will be priced at 49 € for 50 ml and 79 € for 100 ml.

Via Fashion Mag.fr

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