Mea Culpa -- The Scented Salamander got a slight slap on the wrist for not posting the "correct images" (see the incorrect image here) of the new ad campaign for Marry Me! by Lanvin. It's all for the best since by the same token we got more information about the upcoming launch.
The love story behind the scent is told like a scenario highlighting key hours of the day, as well as postcard-like Parisian spots, with a few sartorial suggestions. I am just giving you the timeline and map of this encounter. The tag line is "The perfume of an encounter." At 9 am sharp the coup de foudre takes place on the pont des Arts: it's love at first sight; at 1 pm, lunch at the Café de Flore in Saint Germain des Prés; 4 pm, it's time to take a stroll in the picturesque streets of Montmartre; 6 pm back in the Latin Quarter, they now take a walk around the Jardin du Luxembourg; at 8 pm, they have alighted on the bank of the Seine river in the Île Saint Louis with a bottle of Champagne...
The fragrance is described as a sparkling and optimistic composition signed by perfumer Antoine Maisondieu of Givaudan. The exceptional quality of the orange blossom from Tunisia and jasmine sambac in the heart of the perfume are stressed. And here is a more complete description on paper of the fragrance, note by note.
The opening notes are bitter orange essence, jasmine tea, white peach, a bouquet of freesias.
The heart notes are absolute of Indian jasmine sambac, a caress of magnolia, a rose petal
The base notes rest on a vibrant amber, white cedar wood, musk muslin.
Marry Me !'s packaging reflects some of the tastes of Lanvin's chief designer Albert Elbaz as well as the codes of the couture house. The fuschia bow in particular is a quote from the Elbaz universe and one of his fetish colors which is to be found in the Lanvin accessories collection for spring/summer 2010. The prune colored border was traced by Elbaz himself.
Models on the advert shot by David Bellemere are newcomers Héloïse from L'Agence Femme and Julien from the Ford Agency.
Prices: 75€, 60€, 45€ for 75 ml, 50 ml and 45 ml of eau de parfum. Available from September 2010.
Via press release