Giorgio Armani is preparing to introduce a new perfume for women called Acqua di Gioia in June 2010 which is said to represent "...the new Eve of Armani seduction." Armani was inspired by water, the feminine form, the sea, nature and his stays at the islands of Pantelleria and Antigua where he owns two holidays homes.
The central concept for the fragrance was to imagine a woman in perfect harmony with nature who is "strong, serene and free-spirited, "....
The perfume was composed by three perfumers: Loc Dong, Anne Flipo and Dominique Ropion of IFF.
The aquatic perfume, whose bottle was inspired by both the shape of a drop of water and that of a woman, opens on notes of crushed mint leaves and Limone Primo Fiore Femminello, sourced in Calabria, Italy. The heart rests on notes of pink pepper, aquatic jasmine and dewy peony. The base deepens with cedarwood heart, brown sugar and labdanum. The latter note was used for its animalic facet.
The advertising features a woman with an animalic aura on a background of virgin forest and giant water fall, like a vision of Eden.
"The range consists of three sizes of eau de parfum: a 1 oz. version priced at $39.50, a 1.7 oz. for $62 and a 3.4 oz. for $80. In addition, there will be a 6.7-oz. body lotion for $39.50."