American niche perfume brand Parfums Delrae with a definite Francophile slant and a foot in Grasse founded by DelRae Roth have launched their 7th perfume called Coup de Foudre (Love at First Sight). It is a composition which pays homage to May Rose (Rosa Centifolia) after a recent exploration of iris with Mythique. Both perfumes were composed by nose Yann Vasnier...
The name of the perfume has a double-entendre. It evokes both passionate, instant love and the act of falling in love all over again with one of the most classical floral notes that are, if not the most iconic one of perfumery, rose. A new extraction process has been used to render the note.
Coup de Foudre is about "...the ultimate beauty of the rose, as you find it in nature - deep, luscious, fresh, and completely intoxicating. So stunning, that when you first smell it, regardless of your previous rose experience, it is love at first sight... Coup de Foudre. The processing of the rose was made with a new technique which is said to produce an immediate vibrancy."Notes: Baie Rose, Italian Lemon, Pink Grapefruit, Rose de Mai France Orpur Absolute, Purple Peony, Egyptian Jasmine Absolute, Magnolia Orpur, Tonka Venezuela, Vetyver, White Moss, Velvet Musks
A 50 ml bottle is priced at $150. You can purchase the perfume at parfumsdelrae.com. Samples can also be had at Aedes.com and Luckyscent.com.