Prada is releasing a new variation of its hit fragrance Infusion d'Iris Eau de Parfum initially introduced in 2007. This spring, a flanker is available in a lighter concentration, in eau de toilette. The perfume is meant to evoke "the fresh scent of crumpled linen bed sheets and naked skin." The scent was designed by the same perfumer as for the original composition, Daniela Andrier of Givaudan.
The brand is also taking this opportunity to renew its advertising imagery as the new twist will be fronted by model Lara Stone...
Model Sasha Pivovarova will remain the face for Infusion d'Iris Eau de Parfum.
The new advertising campaign was shot by photographer Steven Meisel. Lara Stone has recently appeared as an icon for the fragrance Versus by Versace. She is known for being a pulpy model, a rare sight these days on the catwalks with the exception of the special ensemble lineup which was seen at the Vuitton fashion show this spring.
The edt is available in 50ml, 100ml and 200ml sizes for 69,30€, 90,80€ and 109€ respectively. Available currently at nocibe.fr
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