Kate Moss will add a new flanker to the Kate portfolio of fragrances from March 2010 with Kate Moss Wild Meadow. The perfume is inspired by the out-of-this-world English landscape of the Cotswolds, one of Moss's favorite places to be on earth and more particularly the sensual experience of walking through a meadow of wild flowers.
I remember touring the Cotswolds for the first time when I was at Oxford. I almost needed to pinch myself when looking at and stepping inside this postcard-like idyllic countryside with its thatched cottages seemingly plucked out of a fairy tale and as if the whole region meant to teach a thing or two to Hollywood fantasy productions. The area has incidentally been classified as an Area of Outstanding Natural Beauty (AONB) since 1966...
Kate Moss explained,
"The landscape of the Cotswolds is one of my favorite places because of its breathtaking beauty and relaxed, quiet life ," says Kate. "Whenever I'm there, I feel relaxed and balanced - every day is fresh and different. With Wild Meadow I wanted to capture this feeling of happiness in a scent, so I can relive it anywhere in the world."Wild Meadow is described as a light, fresh and feminine white floral fragrance. It was composed by perfumer Shyamala Maisondieu of Givaudan.
The perfume opens on notes of bergamot, tart pink grapefruit, vineyard peach and leafy greens. The heart is meant to capture the charm of a rural England garden with notes of rose essence, heady magnolia and sweet honeysuckle. The base notes are sensual and warm with benzoin and amber and fresh and happy with a woodsy note of apple tree meant to convey a feeling of pure, simple joy.
A 30 ml eau de parfum is priced at 17€.