Legendary Fragrances, a perfume company based in Arizona headed by a French CEO, have announced the introduction of yet another version of Iris Gris by Jacques Fath which will launch in April of 2010. The tag line is "The myth became reality." The promise which is extended here is that of an upscale and faithful rendition of the original,
"This fragrance is not a "celebrity" fragrance neither a "commercial" fragrance! Reserved to the connoisseurs who enjoy Perfumes made and created in the pure French tradition. We are relaunching IRIS GRIS, this Legendary Fragrance, as it was."
CEO Thierry Bellet is motivated by childhood memories of his mother wearing the scent,
"This is very personal and the story goes back 40 years ago. It was one of my Mother's preferred perfumes. As a very young boy, I remember this mixture of scents of violet, Iris and peach (which I discovered later). It was magical and mysterious."
Having learned that Iris Gris had not been - voluntarily so it must be said - faithfully recreated by Panouge in its new guise as Irissime (see From Iris Gris to Irissime) and seeing that the name "Iris Gris" was not trademarked in the USA, he decided to offer his own version of it.
The company spent several months hunting down old samples. This Iris Gris purports to be loyal to the original despite the cost of iris concrete and wishes to focus on the juice itself.
"Iris Gris is a clean, simple and harmonious scent. The packaging will reflect this statement."
You can read a Q & A with Thierry Bellet about Iris Gris
The brand launched a men's cologne at the end of 2008 which seems also nurtured by childhood dreams, Treasure Island.