Following up on the Eau de Parfum version of Guerlain Idylle is a new, fresher and greener take on the jus available in Eau de Toilette concentration this fall.
The advertising featuring young French actress Nora Arzeneder has also been revamped, literally. Arzedener casts off her ingénue poses (see previous ad too) and looks much sultrier, khol-eyed and voluptuous in it, not to mention the fact that a little more bare skin was deemed appropriate for the new introduction...
Was the first campaign considered too sage? Paolo Roversi decided to do a desnuda version of the original asking Nora Arzeneder to unveil her bust and breast.
Perfumer Thierry Wasser reworked the composition which features notes of Bulgarian roses, lily-of-the-valley, white lilacs, freesia, peony and jasmine.
Perfume-bottle designer Ora Ito also restyled the flacon.
The launch has visibly been given a second-life kind of impetus and has been conceived as that of a very hopeful flanker. This is not your average flanker issue effort.
Via The Moodie Report