Nina Ricci will launch a new perfume this spring in the Nina collection called Le paradis de Nina (The Paradise of Nina.) Each year now the brand puts out a flanker building on the success of the original from 2006. This year, the olfactory twist will be the scent of madeleine, an iconic pastry in the realm of olfactory culture as it was its taste mingled with that of an infusion of linden blossom which mythically opened the quest for a past long vanished in La recherche du temps perdu by Marcel Proust.
Perfumers Marie Salamagne and Olivier Cresp of IFF sign the new edition bottled in a pastel rose flacon...
An imaginary universe has been created on a dedicated micro site in which one is invited to step into a garden made of origamis and little flyers on a tree containing short poems while a musical box plays a gentle whimsical tune.
The fragrance itself features top notes of a citrus-pulp accord and zests of orange and mandarin. The heart of the perfume follows with gardenia, caramel apple (pomme d'amour), orange blossom, almond blossom, heliotrope. The deeper base notes rest on white woods, patchouli, sandalwood and vanilla.
Le paradis de Nina will be available from April 1st, 2010 and is priced at 51,50€ for 50 ml.