British perfume house Penhaligon's Est. 1870 have launched a new men's scent created by perfumer Bertrand Duchaufour called Sartorial. Its tag line is "Sartorial, the fragrance of the new gentlemen."
The elegantly named fragrance was inspired by a precise atmospheric place which is that of the Norton & Sons tailoring workshop located at 16 Savile Row. The house was established in 1821...
The style of the Eau de Toilette is said to be a modern reinterpretation of a traditional fougère, a typical men's perfume which often evokes more the atmosphere of a barber shop than that of a tailor house. In that too, the perfume brings a twist to the imagining of the scent.
Beeswax is the Ariane's thread which is running throughout the composition, according to the press release.
Sartorial opens on head notes of aldehydes, ozonic notes, metallic notes, violet leaves, neroli, cardamom, black pepper and fresh ginger.
The heart features notes of beeswax, cyclamen, linden blossom, lavender and leather.
The deep, base notes rest upon notes of Gurjum balm, patchouli, myrrh, cedar wood, tonka bean, oakmoss, white musk, ancient woods notes, vanilla and amber.
Prices: 90€ and 70€ for 100 ml and 50 ml.
Shopping addresses: 209, rue Saint Honoré, 75001 Paris; penhaligons.com; several stores in London and the UK.
Launch date: 11 October 2010 in France