Givenchy will launch a new women's perfume in the first half of 2010 called Eaudemoiselle which is meant to embody the core aristocratic values of the brand as well as its couture spirit (a reference to founder couturier Hubert de Givenchy.)
The fragrance is signed by perfumer François Demachy the head of LVMH olfactory development department...
The composition centers on rose which is the main ingredient of the perfume which was rendered as an imaginary "flower bathed in morning dew."
Opening notes are mandarin, Italian winter lemon, a green shiso note also called Japanese basil.
Sustained notes are absolute of Turkish rose, ylang ylang and orange blossom
Lingering notes are cedar wood, ambrette seed, tonka bean and crystalline musks.
The name of the scent is the conflation of Eau + Demoiselle (Water + Young Woman).
To highlight the haute feel of the perfume, the flacon is a classic ribbed bottle revealing a champagne-colored perfume.
The advertising features model Magdalena Frackowiak in the park of a French château and was shot by Liz Collins. The black cape was designed by Ricardo Tisci for the ad.
Via The Moodie Report; Stratégies.fr; Toplook.pl