Spanish fashion label Mango launched a new mass-market women's perfume in December 2009 called Lady Rebel.
The perfume's imagery and spirit is in the same vein as those of Lady Vengeance by Juliette Has a Gun, Paco Rabanne Black XS for Her, Ma Dame by Jean Paul Gaultier and Anna Sui Rock Me! The two latter scents are even fronted by the same model, Agyness Deyn who started to incarnate a spirit of reckless youth for Burberry The Beat and hasn't stopped since then...
What does a Lady Rebel perfume contain? The fragrance described as a fruity-floral - the quintessential young, vivacious family of perfumes - has notes of Mojito, wild strawberry, pineaple, woods, rose petals, sugary vanilla, patchouli. The scent was created by Spanish perfume company Puig.
Mojito was used in masculine cologne Homme by Guerlain and publicized as a novel accord in 2008.
Despite the by-all-measure generation-Y positioning, the perfume does not want to be narrow-minded,
"The non-conformist, feminine and vibrant spirit of this fragrance can be found in women of all ages."A 100 ml eau de toilette is priced at 19, 95 €.
You can watch the Spanish ad commercial for the scent,