Vera Wang Preppy Princess (2010) {New Fragrance}

Vera Wang launched a new limited edition fragrance part of the Princess franchise called Preppy Princess. The original Princess launched in 2006 and was followed by Flower Princess (2008), Rock Princess (2009), Glam Princess (2009) and now a new type of modern-day uptown princess that's been popularized by films and TV series...

When one sees the ad, one is afraid the kids are so bored they are going to start snorting some coke, but the palpable cynicism and ennui are supposed to be a turn on, apparently.

"Vera Wang Preppy Princess is a luscious woody fruity scent that blends succulent red berries, honeysuckle and sensual woods in an electric and edgy style,"

The Eau de Toilette features notes of tangerine, red apple, succulent crushed berries, honeysuckle, jasmine, sensual woods, coconut water.

The advertising was shot by Bruce Weber at the Adler Mansion in New York City and continues to feature young celebrity Zoë Kravitz, the latest spokesperson for the franchise.

Prices: $45, $60, $75.