Vera Wang Bouquet & Flower Princess: From Sleek To Kawaii (2008) {New Fragrances}


This spring Vera Wang will add two new scents to her portfolio, Bouquet and Flower Princess. Bouquet continues to develop the bridal theme in Vera Wang's Signature Collection while Flower Princess is a flanker to the best-seller Princess targeting a younger age group although this time we hear that they "...want to create a fragrance wardrobe for many princesses, of all ages."

"Bouquet has top notes of dew drops, Sicilian bergamot and black current leaves; a heart of paperwhite narcissus and honeysuckle, and a drydown of lavender musk accord, Moroccan cedar and white iris root." It is scheduled to debut in April of 2008 .......


Eaux de parfum in two sizes will be offered: 1.7 oz. for $67 and 3.4 oz. for $87. Three ancillaries will also be marketed: a 5-oz. body lotion for $50, a 5-oz. shower gel for $45 and a 6.7-oz. body creme for $85.

Flower Princess was specifically developed for the Asian market but aims to progressively implant itself globally. According to the company, "Flower Princess encompasses the kawaii movement of Japan — a cultural obsession with cute, adorable, spirited items," (Think Hello Kitty). Launch is planned for May of 2008.

It has "top notes of lush green ivy, shimmering tangerine and dewy water lily; a heart of orange flower petals, Moroccan rose, exotic jasmine sambac and Riviera mimosa, and a drydown of apricot skin, amber, precious woods and musk."

"In the U.S., eaux de toilette in two sizes will be offered: 1.7 oz. for $52 and 3.4 oz. for $68. Two ancillaries, a 5-oz. body lotion for $32 and a 5-oz. body polish for $30, will also be sold. In the U.S. it will be available in about 2,200 department store doors."

(Source: Women's Wear Daily

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