Celine Dion Launches New Fragrance Pure Brilliance (2010) {New Perfume}

Singer Celine Dion is adding yet another perfume to her portfolio of scent offerings with Pure Brilliance which will be introduced in September 2010. The name is meant to refer to a concept of inner and outer beauty.

"Pure Brilliance is about the radiance and beauty at the heart of every woman," Dion stated. "It's the energy within that makes every woman unique."...

Like her previous fragrances, Pure Brilliance will be largely available. We learn that, that's the way she wants it to be,

"Celine is sophisticated, and we could have taken her into prestige distribution, but she is all about being accessible," said Marsha Brooks, vice president of global marketing, fragrance, for Coty Beauty.

The jus itself is a fruity-floral described as the most "dazzling" fruity-floral yet produced by Coty. To stress this idea, the bottle is inspired by the cut of a jewelry stone. The tag line which appears on the advertising is "Capture the radiance."

The composition is signed by perfumer Harry Fremont of Firmenich. It opens on notes of pear, apple, green leaves and freesia; the core of the scent rests on honeysuckle and muguet; the base notes feature blonde woods.

"The Pure Brilliance line will include eaux de toilette in three sizes -- 15 ml. for $16, 30 ml. for $27 and 50 ml. for $33.50 -- as well as a body lotion, which will sell for $12.50. In Europe, the brand will offer two additional stockkeeping units, a deodorant spray and a body spray."


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