Fragrance expert and perfume collector Roja Dove has partnered with British tabloid The Sun to create a fragrance inspired by the paper's favorite celebrities called Buzz. The tag line is "Entertainment bottled."
"Buzz is the glamour of a film premiere, the rush of the red carpet, the fun of an after-party, the scent of bottled entertainment."
Conspicuously present behind the ad copy are repressed chuckles and giggles...
The creative team obviously had more than an average dose of fun concocting a perfume which brings together "...the fresh style of Sarah-Jessica Parker, the intoxicating sass of Britney Spears, and the girl-next-door charm of Coleen Rooney,"
"Buzz continues what The Sun has always strived for: to bring the most exciting, exclusive access to the lives of today's best-loved stars."Lest this would be a prank, we sought confirmation of the news. Buzz is a real-world perfume. Jam, an agency specializing in social media is organizing the launch. They said,
"The Sun is the newspaper at the heart of the country's entertainment world and Roja Dove is a world renowned Professeur de Parfums. Together they've collaborated to bottle the scent of pure entertainment."
The fragrance features notes of bergamot, jasmine, rose, orange blossom, ylang-ylang, vanilla, sandalwood. Ylang is meant to represent "...the confident star on the red carpet..."
A dedicated website has been set up here. Two videos explain the background to the scent
Agency Clear Channel is running billboard ads opposite Harrods and distributing samples.
You can win a bottle by emailing comps at thesun.co.uk with Buzz in the subject line. The competition is open until Saturday September 11, 2010.
Buzz, like its showcased note of ylang-ylang, which means "the flowers of flowers", seems to be based on the concept of offering the celebrity scent of celebrity scents.
Price: £59 for 50 ml Eau de Parfum
Shopping Address: Roja Dove Haute Parfumerie, Urban Retreat, 5th Floor of Harrods.
Via The Sun; Mad.co.uk