Guess will launch a new women's perfume called Seductive which is meant to from a business standpoint to cement the vision Coty have for Guess: make the house's fragrance label more upscale and more present in the imagination of people when the notion of "seduction" is evoked. Coty's Steve Mormoris said,
"The whole area of seduction -- what Guess owns -- wasn't addressed in the fragrance market," said Mormoris. "
This is the first time that Coty will be developing a perfume for Guess taking over from Parlux Fragrances who oversaw the creation of Guess by Marciano which still in good standing on the Sephora shelves after two years. If you survive this much in the cut-throat atmosphere of competition of the contemporary fragrance market, it means something...
In the context in particular of Guess's expansion plans in Europe of the general success of this global lifestyle brand, Coty is confident that "Seductive will easily make the fragrance top 10 in a year and be a significant player in the category."
This seductive-siren-cum-horse-of-Troy of a perfume was entrusted to nose Véronique Nyberg of International Flavors & Fragrances. The brief called for a fragrance that would "mirror the experience of seduction."Notes are bergamot, blackcurrant, crispy pear, jasmine, orange flower; Florentine Orris makes the heart of the composition; base notes are vanilla, spicy olibanum, musky cashmere wood.
Model Alyssa Miller will be featured on the advertising which takes inspiration from the bombshell archetype as well as retro Italian cinema, like for Guess by Marciano.
Line: $40 for 30-ml., $52 for 50-ml. and $62 for 75-ml. A 200-ml. body cream and 200-ml. shower cream will retail for $28 and $26, respectively.