Ghost Captivating (2010) {New Fragrance}

Captivating is the latest fragrance by Ghost, a perfume brand which is popular in the UK and less well-known elsewhere but is accessible at discount stores abroad and from British online sites.

"The new fragrance GHOST Captivating perfectly encapsulates modern elegance and sensual femininity as well as radiating an enticing blend of mysterious charm.

It is a fragrance which is not afraid to exude passion and embrace life - the wearer is driven by her inner voice which tells her 'I am captivated by the mystery that awaits me'..."

The fruity-floral eau de toilette opens on notes of bergamot, mandarin, guava, freesia. The heart is composed of rose, peony, magnolia, jasmine. The base rests on orris, sandalwood, musky notes.

The advertising is fronted by the spokesperson for Ghost, model Lily Cole. The tag line pitches the perfume as a tool of seduction: "The new fragrance as captivating as you." The emerald green color used to convey the idea of a captivating personality is less commonly encountered yet recalls a classic of perfumery, Emeraude by Coty.

Available at, which ships internationally.

Picture courtesy of 

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