Beauty & Politics: Why Sarah Palin Might Have A Natural Political Advantage {Beauty & Society}
A study at Northwestern University in Illinois (is this a coincidence?) shows that there are consistent trends in people's reliance on "cognitive short-cuts" to help them select a political candidate running for office. It is not the best man or woman who wins their votes necessarily (we didn't know that yet) but the better-looking one, a tendency especially apparent in the cases of women running for office when not too many other female colleagues are competing.
Apparently, we tend to choose a candidate, say for the presidency, as we would a mate with a view to biological reproduction, except for an air of competence that has to be there. A scary thought for Halloween no doubt, but yes, we would tend to be visual animals responding to sexual cues, in courtship as in politics even when we make the effort to go vote after having read and dissected the news. And then it's all about the survival of the prettiest anyway!
"Everyone had to seem competent to get a vote. But while men needed to appear approachable to get an edge, women had to be good-looking, the researchers found...
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