The signature John Galliano perfume was developed by Selective Beauty who is also in charge of the Bulgari, Agent Provocateur, Burberry, and Benetton brands.
No information yet on the notes, but the bottle can be admired: it looks wild, baroque, talismanic, mysterious, gothic! It looks promising if the jus feels anything like the external aesthetics of the flacon.
The studio baroque and eclectic interior design seemed to correspond well to the style of the bottle...
According to WWD,
"The designer transformed his headquarters into Paris' remote 20th arrondissement Tuesday night to fete the launch of his first signature scent, scattering love letters, statuaries, bowls of fruit and his frothy bias-cut dresses to evoke the sense that "she just left the room but we've captured her essence,"....The perfume will launch commercially in France, Germany, Switzerland, and England in mid-October 2008 and will debut elsewhere in 2009.
Guests included Sofia Coppola, Sidney Toledano, the CEO of Dior Couture, Katia Toledano, fashion photographer Jean-Baptiste Mondino,...Galliano spritzing Katia Toledano with the new perfume © Getty CollectionGalliano and Sofia Coppola © Getty
Sidney and Katia Toledano -- the universe of the perfume launch © GettyGalliano with Mondino © Getty