You can now smell Like singer Serge Gainsbourg if you wish to as Van Cleef and Arpels have released official information about his signature cologne which happens to be one of their offerings...
On the occasion of the debut of the biopic consecrated to the life of singer and French cultural icon Serge Gainsbourg called Vie Héroïque, Van Cleef & Arpels wishes to remind his fans that the signature perfume of "Gainsbarre" was none other than Van Cleef & Arpels pour Homme.
The cologne was launched in 1978 as the first masculine of the house, two years after their debut feminine fragrance First...
The men's fragrance, a leather and woody chypre, was composed by perfumer Louis Monnet of Givaudan.
The composition according to Interparfums who are the lincensee for the jewelry house revolves around three main accords. There are fresh and aromatic notes with thyme, basil, juniper, marjoram, tarragon, clove, hay, tobacco, sage. Then there is a "masculine floral heart": jasmine, tuberose, rose, ylang, galbanum; finally, the third main facet is woodsy with notes of patchouli, vetiver, cedar wood on a leather background, oakmoss, castoreum, cistus labdanum.
It is a jus that is perhaps more classic than one might have expected for the grungy dandy style of Serge Gainsbourg. I remember thinking it smelled like another perfume I knew, but can't recall the connection now. Need to whip out a notebook more often. At any rate, you can now smell the perfume and know that it once scented the neck of the singer.
I had read elsewhere a testimonial from an actor explaining that it is for this reason and because of his admiration for S.G. that he wears Van Cleef & Arpels pour Homme from time to time. You can thus rest assured that this is not a superficial commercial pitch where "the man with the cabbage head" sprayed once from the bottle and was caught on camera but an opportune reminder that it was Gainsbourg's (real) signature scent.
Via press release