Paco Rabanne will launch a new perfume for women called Olympéa from July 10, 2015. The new juice is said to be the yin to the yang of Paco Rabanne Invictus, both fragrances with mythological power borrowed from the gods of ancient Greece...
The flacon even taps into the culture of ancient Egypt as it was designed after the famed headress of Cleopatra, an insign of power too.
The perfume itself is reportedly a reworked oriental composition by perfumers Loc Dong, Dominique Ropion and Anne Flipo of IFF centering on a salty vanilla accord. Other key notes include floral ones which were selected for their aquatic, even hydroponic qualities: hydroponic jasmine and ginger lily. Finally, notes and accords of green mandarin, sandalwood and ambergris complement the picture.
The brand wanted to offer an old-school pure parfum extrait which keeps its independent integrity as a composition, which was thought on its own terms, just like it used to be in the olden days. It is edited at 5,000 copies worldwide.
The advertising campaign features model Luma Grothe directed by Alexandre Courtès. The commercial is set to Kanye West's "Power," and according to trade paper WWD, "Grothe shakes up the bored gods lounging on the top of Mount Olympus. (Imagine, one is even sprawled out listening to a radio.)"
"The Olympéa range is to include 30-, 50- and 80-ml. eau de parfum sprays priced in France at 48 euros, or $53.05 at current exchange; 68 euros, or $75.15, and 88 euros, or $97.25, respectively. The 30-ml. extract will retail for 192.85 euros, or $213.10, and there are to be ancillaries as well."