Bond No. 9 will launch a new perfume called Nolita from April 2017. For the first time for the brand, the scent will come together with a matching lipstick in New York red, marking the house's debut foray into the cosmetics industry...
Nolita edp is hoping to court not only beauty junkies but Millenials too, who are reportedly congregating in Nolita nowadays,
"But what is Nolita? Given its perfect location due south of Noho, due east of Soho, and due west of the Lower East Side, this enclave of narrow, tree-lined streets can't help but be utterly hip and cool. No wonder it houses the New Museum and one of New York's most celebrated bookshops. Plus, it's become a magnet for a slew of enticingly chic storefront boutiques (think of-the-moment clothes and shoes, ladies!)"
The edp, composed by perfumer Laurent Le Guernec of IFF, is said to open on a classic feminine vibe with freesia paired with tangerine.The heart is tropical and heady with jasmine sambac and lily. The base rests on amber, musk and sandalwood.
Price is $350 for 100 ml.
Source: Bond No.9 press office