The Fifth Sense in the News: The Secret of Scent, Trendy Designer Branding in Italy
•A review by Tim Radford of recently published book by Luca Turin, Secret of Scent: Adventures in Perfume and the Science of Scent, Faber & Faber, May 2006. The book is not yet available in the US but you can purchase it in the UK through the online Guardian bookstore.
•An article by John Arlidge on a popular designer branding trend in Italy. Consider spending the night a the Bulgari hotel, having lunch at the Armani Caffe, and later sipping coffee at 10 Corso Como.