Derek Jeter from the New York Yankees is launching his first fragrance called Driven by Avon. The new perfume includes notes of grapefruit, oakmoss, and spice. It will be on sale at the end of November 2006.
Jeter says that "When I was approached and decided to do it, I decided to be involved in everything -- the scent, the packaging, the logo, the bottle. I knew what I wanted. I didn't want it to overtake a room. I wanted it to be clean and sophisticated". He also thinks that "A good fragrance can give you confidence".
You can read more of his interview here.