UK Estee Lauder is introducing a new limited edition of an innovative jus called Beyond Paradise Blue, which uses exceptional ingredients that were found through a nature conservation project called the Eden Project. Orange Flower Templar and Crêpe Jasmin are reportedly used for the first time in a fragrance.
The perfume is also said to inaugurate a new fragrance category that has been dubbed the "Prismatic Floral" category. It is in principle exclusively distributed through travel retail stores.....
"The juice contains the watery accord Eden's Mist for freshness – captured from the Eden Project – as well as a juicy citrus accord of blue hyacinth and the effervescent floral orange flower templar, used for the first time in a fragrance. Philodendron vines from South America and the West Indies are said to add a lush greenness, while the piquant, fruity Brazilian Jabuticaba fruit intensifies the scent's ripe qualities.
At its heart are the Lealia orchid from Mexico, Madagascan Crepe Jasmin from the Eden Project, used for the first time in perfumery, and Mahonia Japonica, also from the Eden Project. Pink Honeysuckle adds feminine floralcy.
The culmination is a warm sensuality given by Natal plum blossoms from the Eden Project, Ambrette seeds, Zebrano wood from Cameroon and Golden Melaleuca, also found in the Eden Project."
Source: The Moodie Report