One of the comments we received lately is about the reformulation of Mitsouko. A reader, Twitchly, wrote to Guerlain and received an answer from Isabelle Rousseau from Customer Relationship. Here is the comment and the correspondence:
I acknowledge receipt of your mail dated 11/6/2006 and I thank you for sending it.
Further to your letter regarding a mythic and historical perfume in Guerlain, MITSOUKO, I have the pleasure to answer to your request.
MITSOUKO was created in 1919. How can we remain loyal to this perfume after 90 years of existence?
As you may know, Guerlain has combined for years, two essentials values: Tradition and Modernity.
Tradition is quality in the olfactive elaboration of every Guerlain perfume, in the respect of know-how and heritage.
Modernity is to strictly respect European Legislation in order to give you comfort and satisfaction.
So, MITSOUKO had the chance to benefit of the most recent olfactory innovation, so as to respect its past and to be in accordance with European Regulation.
Thank you for your interest in our brand.
Customer Relationship Department
You can read the post and the thread regarding the discussion of this issue here: Te Deum for Mitsouko
Many thanks to Twitchly!
Picture is from the French department at the University of Hong-Kong. The advertising copy reads: "The secret of charm is to not unveil everything."