A horticulturist from Geneva, Charles Millo, is developing several new species of extra perfumey roses that would be sold solely for their aromas. The idea is to sell a rose as you would a bottle of wine. Just one of these roses tucked in a bouquet would be enough to scent the bouquet itself and the room in which the bouquet is to be found.......
A perfumer from Geneva has already made a visit to the greenhouses, the Serres Millo de Satigny, as he is interested in using the scent of one of these roses in a high-end perfume creation. The Swiss horticulturist says that, however, he feels that he is mostly perceived as a precursor at this point and that it has proven difficult to convince florists to distribute his roses.
Source: La Tribune de Genève, 30 mars 2007.
Photo is of La Rose by Stromberg at allposters.com